How to Think Like Your Client?

With angel investors and banks stretching their arms and inviting budding entrepreneurs for trying their hands at entrepreneurship, every other individual is keen on labeling himself as an entrepreneur irrespective of experience and knowledge on client’s pulse, obviously for the reasons known to everyone. However, how many succeed would not depend on luck as a section of people strongly cast their vote on this absurd topic. Then what else transforms an individual into a true entrepreneur? It’s his strong understanding of a client’s requirement and his thought process. Once you master it, then there’s nothing in the world that shall stop you from spreading the wings across the globe. And that’s the time when an individual becomes an institution and his ideas become the morals of the business.

Read on to know more about how to think like your client.

Respect the Time: Who wouldn’t love to schedule a call with the prospective client and drop by at his office with tons of presentations? Unless you have a solid plan to a client’s pain point or have top-notch services to offer, it’s better not to disturb your existing client or a potential one. For just like yourself, your client’s time is valuable and it’s pertinent to respect the client’s time and calendar. Blocking your client’s calendar just to explain directionless and unfocussed ideas would close the doors with that client forever.  So, ensure that your meetings are always informative, and beneficial to the client.

Never Ending Proposal Letters: Do you know that an average American, a native English speaker, read around 300 words per minute. Shooting a proposal letter that would consume an hour of your client is worth it? Can it win the projects?  Maybe yes but there’s always a risk factor associated with lengthy proposal letters.  Several experts opined that a good proposal letter shouldn’t go beyond 4 pages or 2500 words. Condense it and make it crisper.

Be Specific About Deadlines: Be practical and objective when it comes to deadlines for the projects. If a task takes more time that the proposed time by the client, it’s always better to straight away tell the clear timeline as it would not be odd but even frustrating for the client if you can’t meet the deadline. Although you might impress the client upfront by accepting the timeline, at the end of the day, you might lose a potential client.

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